1 2 3

Gather information about your market and customer to understand trends, opportunities and unmet needs;


• Market intelligence 

• Technology intelligence 

• Sources of new ideas 

• Feasibility Studies

Use creativity tools to explore new ways to add value to your product, service or business model;


• Creating innovative    products

• Customer-centric    innovation

• Exploring new    business models

• Creating new    processes

Iterative process of developing and testing new product or service concepts until you produce a compelling proposition;


• Concept development

• Prototyping

• Testing